IDUN Minerals
The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.
Popular products
Combo Deal 25%IDUN MineralsMascara Vatn Volume 38°CBlack
Combo Deal 25%IDUN MineralsReady Set Fix Setting Spray100 ml
Combo Deal 25%IDUN MineralsLip LusherAdele
Combo Deal 25%IDUN MineralsSetting Spray Travel Size Duo
Combo Deal 25%IDUN MineralsMoisturizing Mineral Skin Tint SPF30Djurgården Light Neutral
Latest reviews
Worth the hype!!
Ready Set Fix Setting Spray 100 ml
This has become my new favorite!✨ It applies really nicely, first very glowy and when it dries it keeps a lot of glow but really sets the makeup! The mist is also super lovely, I've never experienced it being uneven or blotchy! 🙌🏻 And it lasts all day which is a big plus!! Really recommend it🔥
Frida3 days
Trusted Brand
Mascara Vatn Volume 38°C Brown
Idun’s 38 mascaras have a composition that is pretty much perfect dupes of Sensai’s 38 mascaras! So that lovely softness and clump-free quality characteristic of Sensai mascaras (and of course the 38 feature) is also found in these :) Bbian never die is a bit ‘harder’ in comparison, but that brand’s brown shades are more intense than Idun’s brown. However, this brown is really lovely and still a fairly natural and striking alternative to black, and the intensity of Idun’s mascaras is also significantly easier to control by layering compared to bbian. The only downside is the relatively limited variation in the brush selection of Idun’s mascaras; the default brush is quite large and a bit clumsy in places. Sensai mascaras have a wider selection of brush types to choose from based on different goals :) I have atopic skin as well as very sensitive/dry eyes, and Idun’s 38 mascaras cause significantly less irritation or symptoms compared to Bbian never die mascaras. #lykoreview
laura3 days
Lyko Influtester
Mascara Vatn Volume 38°C Blue
Unusual with the mascara's blue color, but it looks fun and beautiful on the eyes, and I get the volume of eyelashes that I am looking for. I was surprised at how well it suits brown eyes #LYKOINFLUTESTER #IDUNMINERALS
UGCbyJovana4 days
Combo Deal 25%IDUN MineralsMascara Magna Lengthening12 ml
Combo Deal 25%IDUN MineralsReady Set Fix Setting Spray100 ml
Combo Deal 25%IDUN MineralsSetting Spray Travel Size Duo
Combo Deal 25%IDUN MineralsLip LusherAdele
Combo Deal 25%IDUN MineralsReady Set Refresh Setting Spray100 ml
Combo Deal 25%IDUN MineralsMascara Vatn Volume 38°CBlack
Combo Deal 25%IDUN MineralsMatte LipstickHjortron
Combo Deal 25%IDUN MineralsBronzing GelGolden Hour
Combo Deal 25%IDUN MineralsPerfect Under Eye ConcealerExtra Light - Sand
Combo Deal 25%IDUN MineralsMascara Silfr
Combo Deal 25%IDUN MineralsNail PolishAnhydrit
Combo Deal 25%IDUN MineralsMatte Mineral BronzerSkymning
Combo Deal 25%IDUN MineralsReady Set Fix Setting Spray Travel Size50 ml
Combo Deal 25%IDUN MineralsMoisturizing Mineral Skin Tint SPF30Djurgården Light Neutral
Combo Deal 25%IDUN MineralsHydra Soft Mineral FoundationSaga
Combo Deal 25%IDUN MineralsLip LusherEmelie
Combo Deal 25%IDUN MineralsReady Set Refresh Setting Spray Travel Size50 ml
Combo Deal 25%IDUN MineralsMascara Vatn Volume 38°CBrown
Combo Deal 25%IDUN MineralsNail PolishJade
Combo Deal 25%IDUN MineralsCelebrate Bronze & Glow Face Palette
Combo Deal 25%IDUN MineralsMascara Magna
Combo Deal 25%IDUN MineralsMineral BlushSmultron
IDUN MineralsRefreshing Dry Shampoo200 ml
Combo Deal 25%IDUN MineralsMatte LipstickJungfrubär


