IDUN Minerals

The ultimate minimalist, conscious beauty world born in Sweden boasting a carefully curated collection of high-performing, award-winning color cosmetics. Striving for inclusiveness, the assortment consists of a wide shade range infused with highly purified minerals, formulated in close cooperation with dermatologists and suitable for all skin types. IDUN Minerals has an increased focus on local production, transparency, becoming 100 % vegan, and reducing the environmental impact of its products.

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Latest reviews

  • Worth the hype!!

    Ready Set Fix Setting Spray 100 ml

    This has become my new favorite!✨ It applies really nicely, first very glowy and when it dries it keeps a lot of glow but really sets the makeup! The mist is also super lovely, I've never experienced it being uneven or blotchy! 🙌🏻 And it lasts all day which is a big plus!! Really recommend it🔥

    Frida3 days

  • Trusted Brand

    Mascara Vatn Volume 38°C Brown

    Idun’s 38 mascaras have a composition that is pretty much perfect dupes of Sensai’s 38 mascaras! So that lovely softness and clump-free quality characteristic of Sensai mascaras (and of course the 38 feature) is also found in these :) Bbian never die is a bit ‘harder’ in comparison, but that brand’s brown shades are more intense than Idun’s brown. However, this brown is really lovely and still a fairly natural and striking alternative to black, and the intensity of Idun’s mascaras is also significantly easier to control by layering compared to bbian. The only downside is the relatively limited variation in the brush selection of Idun’s mascaras; the default brush is quite large and a bit clumsy in places. Sensai mascaras have a wider selection of brush types to choose from based on different goals :) I have atopic skin as well as very sensitive/dry eyes, and Idun’s 38 mascaras cause significantly less irritation or symptoms compared to Bbian never die mascaras. #lykoreview

    laura3 days

  • Lyko Influtester

    Mascara Vatn Volume 38°C Blue

    Unusual with the mascara's blue color, but it looks fun and beautiful on the eyes, and I get the volume of eyelashes that I am looking for. I was surprised at how well it suits brown eyes #LYKOINFLUTESTER #IDUNMINERALS

    UGCbyJovana4 days

233 products
233 products
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