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Rating: 4.2Based on 59 reviews
  • Most helpful positive
    The post was made 4 weeks
    Rating: 5 out of 5

    Smells like magic!

    [I received this product in exchange for my honest review] Smells amazing and it's so nice that it doesn't make my hair tangled. I can brush through right after shampooing, which I can never do. Feels good for my hair and like a long-lasting product, I think it will last a while. Very satisfied!
    1 product in post Smells like magic!
    228 views
  • Most helpful negative
    The post was made 1 month
    Rating: 2 out of 5

    Extremely perfumed product line

    [I received this product in exchange for my honest review] If you are sensitive to scents for any reason, such as due to migraines, then this is not a line for you. The scent in the products in this line is so incredibly strong that I have not been able to test long enough to evaluate any results on my hair. I have tried to use them on three different occasions and got migraines every time because they are so strongly perfumed. What I can say about the product is that my curly hair did not become frizzy from the line, but they also did nothing magical for my hair. Maybe if you use the line regularly for a longer time.
    1 product in post Extremely perfumed product line
    182 views
  • The post was made 3 days
    Rating: 4 out of 5

    Fresh shampoo that smells good

    A shampoo that feels a bit more luxurious than the "normal" ones in grocery stores. Smells good and lasts a long time since you don't need much. Feels clean and fresh. Unfortunately, the product was damaged when I received it, but I managed to try it a few times. Works well for my colored hair.
    1 product in post Fresh shampoo that smells good
    12 views
  • The post was made 4 days
    Rating: 2 out of 5

    Might work for others, but didn’t suit my wavy color-treated hair, gave a rough result

    I received this product in exchange for my honest opinion via Influenster. Wella Ultimate Color Shampoo is a shampoo that cleans the hair and is supposed to help color-treated hair. Background: My hair is wavy and color-treated and generally very difficult to manage, and I also have eczema on my scalp, which limits which products suit me. Result: quite rough hair after shampooing, but sometimes it can work if a treatment/conditioner can rebalance and provide softness and moisture. However, based on the shampoo alone, I would say this did not suit my hair particularly well. It felt dry and rough and also had a fairly strong "masculine" fragrance that I don’t like. It foamed okay and the packaging felt sturdy.
    1 product in post Might work for others, but didn’t suit my wavy color-treated hair, gave a rough result
    21 views
  • The post was made 2 weeks
    Rating: 3 out of 5

    Good shampoo!

    [I received this product in exchange for my honest review] Good shampoo that makes the hair soft and nice! A lovely scent that is not too strong, which is a plus! I find that the color in the hair lasts longer since it is dyed red, and the shampoo gives a nice shine to the hair together with the other products.
    1 product in post Good shampoo!
    59 views
  • The post was made 3 weeks
    Rating: 5 out of 5

    Good shampoo

    [I received this product in exchange for my honest review] Good shampoo that smells nice. Simple and good size of the packaging. The hair gets clean and the color holds well. I recommend this shampoo.
    1 product in post Good shampoo
    63 views
  • The post was made 3 weeks
    Rating: 5 out of 5

    incredible

    [I received this product in exchange for my honest review] Cleans the hair deeply. You don't need to use much product, so it lasts a really long time. Smells incredibly good and the scent lingers, so I get a lot of compliments because of this. The hair doesn't feel frizzy like it sometimes does, and the color lasts incredibly long, which is a big plus.
    1 product in post incredible
    122 views
  • The post was made 3 weeks
    Rating: 4 out of 5

    Good but drying

    [I received this product in exchange for my honest review] I think it was good and my hair felt really clean, but quite drying. I, with frizzy hair, absolutely had to use a conditioner in addition to leave-in. Smells really good and good packaging.
    1 product in post Good but drying
    59 views
  • The post was made 4 weeks
    Rating: 3 out of 5

    Wella ultimate color

    [I received this product in exchange for my honest review] It smelled good but I didn't think it helped with the frizzy hair. It preserved and strengthened the hair color, and made my hair feel clean and fresh. It smelled good. I needed a little product to lather up the hair properly and it was easy to rinse out.
    1 product in post Wella ultimate color
    112 views
  • The post was made 4 weeks
    Rating: 5 out of 5

    wonderful shampoo

    [I received this product in exchange for my honest review] A good shampoo for colored hair. It cleanses gently, doesn't dry out the hair, and helps to preserve the color longer. The hair feels soft and smooth after washing, without a “stripped” feeling. The scent is pleasant and not too strong.
    1 product in post wonderful shampoo
    113 views
  • The post was made 1 month
    Rating: 5 out of 5

    Shampoo that doesn't weigh down

    [I received this product in exchange for my honest review] I am super pleased with Wella Professionals Ultimate Color. My hair feels soft, shiny, and most importantly, it isn't weighed down by the shampoo. As many others have already mentioned, the shampoo has a strong scent, but I think it smells really good!
    1 product in post Shampoo that doesn't weigh down
    97 views
  • The user's roll: Lyko Creator. The post was made 1 month
    Rating: 5 out of 5

    Lathers wonderfully and smells incredible!

    [I received this product in exchange for my honest review] Lathers wonderfully and doesn't weigh down the hair. I also think it's economical, so it lasts a long time! Nice that the packaging is purple. But.. the scent!! It's magical😍💜 Smells exactly like the perfume “ALIVE”! Really luxurious scent in my opinion. I also think, in combination with the rest of the line, that you get a very nice shine on the hair! And it actually feels stronger and healthier too.
    1 product in post Lathers wonderfully and smells incredible!
    102 views

Wella ProfessionalsUltimate ColorShampoo 1000 ml

Sale price 668 kr
Without campaign 835 kr
Combo Deal 20%
The price applies when you buy 2 items for a total of 490 kr.
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Wella Professionals Ultimate Color Shampoo is a scalp-soothing cleanser that helps minimize color fade* while detoxing the hair from color-distorting metals. This Wella Professionals shampoo is formulated with glycine and a metal purifier to help protect against free radical damage, while Pro-Vitamin B5 locks in moisture from scalp to ends. Its sulfate-free formula is dermatologically tested, pH balanced, and free of animal-derived ingredients, leaving both hair and scalp feeling cleansed and soothed.

The Ultimate Color regimen is an advanced color care system that delivers up to 10 weeks** of color vibrancy and revitalized hair from the very first wash.

* vs. non-conditioning shampoo
** With regular use of Ultimate Color regimen from salon to home

Use:
1. Apply on damp hair and lather.
2. Rinse and repeat if needed.
3. Finish with Wella Ultimate Color Conditioner or Ultimate Color Miracle Mask.

1000 ml
  • Category:Shampoo

Often bought together

2 817 kr
1 882 kr

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