Etude

Etude is one of the best-known Korean beauty brands. Their playful, light-hearted aesthetic is combined with potent, tried and tested formulas. Founded in 1985, Etude has over 30 years of experience with hand-picking ingredients and product development. The brand’s skin-friendly and gentle skincare lines, soothing SoonJung and nourishing Moistfull Collagen, are popular all over the World.