I never thought my frizz could be tamed. I mainly use it after towel-drying my hair, because that's when I noticed I got the best effect. And before I use the flat iron. I have curly, long, frizzy hair that no product wants to work on, not even WOW dream coat works on my hair. So when this oil with its soft, subtle scent (I am very sensitive to scents) got into my hair, I finally have a holy grail in my cabinet. If there were to come out shampoo and conditioner that resemble this (including scent), I would click it home too. (If nothing else, I sincerely hope it comes out). ♥️