Pretty mid. I experience it as PD-safe, so that's positive, but I don't think it makes much of a difference. I don't feel like it absorbs well into the lips and it seems to disappear quickly. Not something for my winter lips, but maybe it works for others! Worth trying if you're sensitive around the mouth, otherwise I see no reason to use this. It'll probably get used up eventually but I don't think I'll buy it again, I feel greater results from Burts Bees from the normal line (which I also find to be PD-safe, for those who struggle with that).